2024-03-22 18:18 5053

With big advertisers demonstrating mixed feelings about TV ad spending, Paramount Global is making a new move to court t

2024-03-22 15:20 4070

Paramount Global doesn’t feel it needs Carnegie Hall to make its point to Madison Avenue.The New York owner of CBS, the

2024-03-20 00:11 1139

Getting to Carnegie Hall requires, as the old joke goes, practice, practice practice. Walking away, it would seem, is si

2024-03-08 12:12 4753

One of the biggest media-industry battles in recent months has been the one for control of how TV audiences are counted.

2024-03-05 18:10 1027

Concordhas announced that CEOScott Pascucciand chief label officerTom Whalleywill step down from their positions on June

2024-03-04 15:06 2815

Paramount Global is winnowing down its ad-sales staff after the unit was recently restructured by its new leader.The job

2024-03-02 21:05 3774

Paramount Global is shaking up the way it communicates with Madison Avenue.Karen Phillips, Chris Simon and David Lawenda