2024-08-01 10:01 3665

Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mi

2024-06-12 10:29 5213

Comscore said it expanded a partnership with Anzu, a company that specializes in in-game advertising, in a pact the comp

2024-04-04 19:16 1352

A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measur

2024-03-24 12:16 3178

Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-au

2024-03-13 08:15 3504

The nation’s TV networks are picking their own measurement team.The U.S. Joint Industry Committee, a group backed by Fox

2024-03-03 00:09 238

Bill Livek plans to retire as CEO of Comscore, capping a career in media measurement spanning more than 40 years.Comscor

2023-12-29 05:56 3326

Powered by “Barbenheimer,” 2023 box office in Spain surged 31% to €487.5 ($541.1 million), still 18.2% below a pre-pande

2023-03-20 07:00 2903

Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal.After tappi