2024-03-11 12:06 4012

Super Bowl ads for beer, once one of Madison Avenue’s simplest bits of pitchery, have become as complex as solving a cal

2024-03-11 11:30 4000

Los Angeles and London-based management and production company 42 has acquired OB Management, an integrated director man

2024-03-11 11:30 4353

Fox sold 95% of the advertising inventory for this week’s Super Bowl by September of last year. Then it faced what becam

2024-03-11 11:30 2316

One of the most celebrity-studded ads in the Super Bowl won’t be from the Big Game’s usual roster of Madison Avenue mogu

2024-03-11 00:08 5137

Bud Light, the popular beer that has for years used silly ads and sometimes frat-boyish humor to stand apart from the (s

2024-03-11 00:07 2992

General Motors and Netflix want to use the Super Bowl to drive consumers to a new destination.The automotive giant and t

2024-03-11 00:07 3748

Sylvester Stallone is getting into a different kind of boxing ring.After making a name for himself as the star of Hollyw

2024-03-10 12:10 3127

Budweiser is, as always, going to the Super Bowl — but the bulk of TV viewers checking out the Big Game might miss the b

2024-03-10 12:10 4615

Things are going to get salty for Mr. Peanut in this year’s Super Bowl.The elegant legume, who was killed off in a Big G

2024-03-10 09:09 885

Sarah McLachlan’s ruminative tunes don’t immediately sound like the most obvious backdrop for a beer commercial. On Supe

2024-03-10 03:11 621

It takes an event like the Super Bowl to reunite some of Hollywood’s most distinctive characters.Tuco Salamanca the mena

2024-03-10 03:08 4465

A rookie Super Bowl advertiser aims to do this year what even a veteran might find challenging: Get people talking about

2024-03-08 21:06 4808

Talk about a well-stocked bar!Super Bowl advertising has long centered on beer, but the 2023 game will feature more kind

2024-03-08 12:09 3289

CBS has scored a Super Bowl touchdown in November.The Paramount Global-backed network is “virtually sold out” of all its

2024-03-07 00:09 2236

The U.S. Army has paused its advertising campaign featuring Jonathan Majors in response to the actor’s arrest Saturday f

2024-03-07 00:05 3079

Mega-advertiser Procter & Gamble doesn’t want to wait until February to start playing in the Super Bowl.Football fans do

2024-03-06 12:29 1129

February is weeks away, but some advertisers are already starting to sink their teeth into Super Bowl commericals.Avocad

2024-03-05 15:14 906

Rachel McAdams doesn’t even go here. The actress, who played Regina George in the film “Mean Girls,” was noticeably abse

2024-03-04 18:12 4151

Killing off someone in the AMC series “The Walking Dead” is tough. Doing so often requires striking a violent blow to th

2024-03-03 15:14 1566

Selling commercials for the Super Bowl, once one of the least complicated processes in modern media is growing infinitel