2024-03-19 15:10 631

Nielsen is staying with its tried-and-true national ratings data in this year’s TV upfront — but advertisers were alread

2024-03-19 03:11 2587

In a move that flips conventional media wisdom on its head, streaming portal Roku says it will guarantee that advertiser

2024-03-18 21:12 1194

Revenues at Bertelsmann’s Luxembourg-based RTL Group, a media giant which owns Fremantle, dipped 5.2% to €6.2 billion ($

2024-03-13 09:06 1916

Media giants spent most of 2023 looking for signs of a turnaround in advertising spending after several years of a soft

2024-03-12 15:09 1229

Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active

2024-03-11 21:09 2554

Amazon has tapped a Disney veteran to lead its new push into the streaming ad wars.Jeremy Helfand, who rose from a posit

2024-03-10 09:07 3822

The direct-to-consumer SVOD model which is undergoing uncertain times was the subject of a presentation by Tony Gunnarss

2024-03-10 03:08 1471

Disney Advertising and EDO, one of a growing handful of upstart companies hoping to offer new method of counting video v

2024-03-10 00:07 2159

Disney isn’t waiting until May to start talking about the upfront.The annual industry haggle over billions of dollars in

2024-03-09 21:10 1866

Steven Wolfe Pereira, a veteran of the advertising and technology sectors, has been named chief client officer at Televi

2024-03-09 11:52 4532

The newest surprise at Fox’s “Masked Singer” isn’t tied to an appearance by a mysterious celebrity.On Wednesday night, t

2024-03-09 11:45 4211

Revenue gains made by streamer Joyn partially offset the continuing decline in linear TV advertising in the German-speak

2024-03-09 00:13 2455

Hit Nashville songwriters-turned-satin-smooth and pillowy-soft county pop practitioners Daniel Smyers and Shay Mooney ha

2024-03-09 00:12 1743

Warner Bros. Discovery narrowed its third-quarter loss as the media giant, grappling with billions of dollars in debt as

2024-03-08 18:14 1977

Studio71 has signed an advertising partnership with Unspeakable, a popular family-friendly content creator on YouTube wh

2024-03-08 15:13 1841

IBM said it was immediately pulling advertising from Elon Musk‘s X, formerly known as Twitter, after a report found that

2024-03-08 15:06 3357

Major Major, the Los Angeles-based full-service creative advertising agency, has welcomed Dave Ligorner as its latest ad

2024-03-08 12:10 967

Sports wasn’t enough to help Fox Corp. get to its goals.The owner of Fox News Channel and the Fox broadcast network said

2024-03-08 09:13 4713

Conservative media company Blaze Media shifted its news website and video content to an ad-free, subscription-only model

2024-03-08 09:11 270

Google said it will no longer claim that YouTube TV is “$600 less than cable” in its advertising, after an industry ad-r