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2024-03-19 15:10 631
Nielsen is staying with its tried-and-true national ratings data in this year’s TV upfront — but advertisers were alread
2024-03-19 03:11 2587
In a move that flips conventional media wisdom on its head, streaming portal Roku says it will guarantee that advertiser
2024-03-18 21:12 1194
Revenues at Bertelsmann’s Luxembourg-based RTL Group, a media giant which owns Fremantle, dipped 5.2% to €6.2 billion ($
2024-03-13 09:06 1916
Media giants spent most of 2023 looking for signs of a turnaround in advertising spending after several years of a soft
2024-03-12 15:09 1229
Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active
2024-03-11 21:09 2554
Amazon has tapped a Disney veteran to lead its new push into the streaming ad wars.Jeremy Helfand, who rose from a posit
2024-03-10 09:07 3822
The direct-to-consumer SVOD model which is undergoing uncertain times was the subject of a presentation by Tony Gunnarss
2024-03-10 03:08 1471
Disney Advertising and EDO, one of a growing handful of upstart companies hoping to offer new method of counting video v
2024-03-10 00:07 2159
Disney isn’t waiting until May to start talking about the upfront.The annual industry haggle over billions of dollars in
2024-03-09 21:10 1866
Steven Wolfe Pereira, a veteran of the advertising and technology sectors, has been named chief client officer at Televi
2024-03-09 11:52 4532
The newest surprise at Fox’s “Masked Singer” isn’t tied to an appearance by a mysterious celebrity.On Wednesday night, t
2024-03-09 11:45 4211
Revenue gains made by streamer Joyn partially offset the continuing decline in linear TV advertising in the German-speak
2024-03-09 00:13 2455
Hit Nashville songwriters-turned-satin-smooth and pillowy-soft county pop practitioners Daniel Smyers and Shay Mooney ha
2024-03-09 00:12 1743
Warner Bros. Discovery narrowed its third-quarter loss as the media giant, grappling with billions of dollars in debt as
2024-03-08 18:14 1977
Studio71 has signed an advertising partnership with Unspeakable, a popular family-friendly content creator on YouTube wh
2024-03-08 15:13 1841
IBM said it was immediately pulling advertising from Elon Musk‘s X, formerly known as Twitter, after a report found that
2024-03-08 15:06 3357
Major Major, the Los Angeles-based full-service creative advertising agency, has welcomed Dave Ligorner as its latest ad
2024-03-08 12:10 967
Sports wasn’t enough to help Fox Corp. get to its goals.The owner of Fox News Channel and the Fox broadcast network said
2024-03-08 09:13 4713
Conservative media company Blaze Media shifted its news website and video content to an ad-free, subscription-only model
2024-03-08 09:11 270
Google said it will no longer claim that YouTube TV is “$600 less than cable” in its advertising, after an industry ad-r
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