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Disney Plus Priced at $1.99 for First Month as Part of Company-Wide ‘Disney Plus Day’ Promotions

2024-03-01 21:1044790
Disney Plus Priced at $1.99 for First Mo<i></i>nth as Part of Company-Wide ‘Disney Plus Day’ Promotions

The Walt Disney Co. has enlisted just about every part of the company for Disney Plus Day — which is actually a weeklong series of promotions, events and content premieres. It’s ultimately aimed, of course, at driving up paying subscribers for the global streaming service.

Among the deals: Starting Monday (Nov. 8) through Sunday, Nov. 14, new and eligible returning Disney Plus subscribers can get one month of the service for $1.99 (available in the U.S. and select countries). After the first month, the service goes back to the regular price ($7.99/month in the U.S.) The media conglom is launching a new hub (at disneyplus/disneyplusday) where those who qualify for the offer can sign up and find info on other Disney Plus Day events and promotions.

As of July 3, Disney Plus had 116 million subscribers worldwide — and the Mouse House is hoping Disney Plus Day, marking the two-year anniversary of its first launch, will crank up direct-to-consumer numbers. Disney is scheduled to report earnings for its fiscal Q4 2021 on Nov. 10; CEO Bob Chapek previously said the company expected Disney Plus subscriber growth to slow in the September quarter.

Here are details on additional Disney Plus Day promotions and events:

Disney Plus Content Premieres

Social Media

Movie Theaters

From Nov. 12-14, more than 200 AMC Theatres locations will have four daily surprise screenings of Disney movies, with tickets priced at $5 each. Each movie will feature a “surprise short” — and guests won’t know which movie is being shown until the screening begins. Theatergoers also will receive a free Disney Plus poster and a special concession offer with their ticket purchase. A list of participating AMC locations can be found at this link.

Theme Parks

Disney Plus subscribers with a valid ticket or pass and theme park reservation on Nov. 12 will get special benefits across Disney theme parks.

Ecommerce

TV Networks

In addition, the company is launching Disney Plus pop-ups in cities around the world featuring characters from the service’s marquee brands. Those kick off in New York City on Nov. 8 and will include activations in Nashville, Tenn., on Nov. 10, and in L.A. on Nov. 12.

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