Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars

After a career spent tackling some of the most challenging roles in Hollywood in films such as “Motherless Brooklyn,” “Fight Club’” and “American History X,” Edward Norton has started to work in TV.

Norton is doing his work behind the camera, but it could make him and his colleagues some of the medium’s most influential. EDO, an analytics company he co-founded with economist and entrepreneur Daniel Nadler, has in the past year struck alliances with Netflix, Disney, Amazon, TelevisaUnivision, Nielsen and Paramount Global, among others. It is also helping advertisers such as State Farm and SoFi determine how to spend their dollars.

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